Focus Group Feedback

I just had a focus group at my house and learned a lot about what people think of adornable.u! Here are some highlights:

Pieces they'd most likely buy:

Handwritten By U on p. 29 (5 suggested)
Day Trip Bracelet on p. Back (3 suggested)
Genuine Bead on p. 48 (2 suggested)
Midnight Necklace on p. 17 (2 suggested)
Nomad necklace on p. 6 (2 suggested)
Ruffled necklace on p. 26 (2 suggested)
Tulle Skirt necklace on p. 27 (2 suggested)
Watcher necklace on p. 44 (2 suggested)
Weekend Bracelet on p. 19 (2 suggested)
Banner (coral) on p. 8 (1 suggested)
Boho Star ring on p. 20 (1 suggested)
Chocolate Cake necklace on p. 30 (1 suggested)
Confetti necklace (silver) on p. 47 (1 suggested)
Eventide Necklace on p. 13 (1 suggested)
Frosted Heart necklace on p. 34 (1 suggested)
Glimmer Bracelet on p. 23 (1 suggested)
Happy Day Necklace on p. 5 (1 suggested)
Harper necklace on p. 32 (1 suggested)
Linked Chain Bracelet on p. 40 (1 suggested)
Luminous Dots (mint) on p. 13 (1 suggested)
Lush Leaf on p. 31 (1 suggested)
Maven necklace (silver) on p. 34 (1 suggested)
Maven necklace 9gold) on p. 30 (1 suggested)
Metalic Pebble Bracelets on p. 46 (1 suggested)
Ribbons necklace (silver) on p. 32 (1 suggested)
Ruffled bracelet on p. 26 (1 suggested)
Salted Petal necklace on p. 26 (1 suggested)
Scripted Love necklace on p. 10 (1 suggested)
Sea Glass necklace on p. 8 (1 suggested)
Sparky Surprise on p. 17 (1 suggested)
Spiked Crystal earrings on p. 9 (1 suggested)
The Ropes necklace on p. 7 (1 suggested)
Waterflower Necklace on p. 11 (1 suggested)
Waved earrings on p. 11 (1 suggested)

Average Budget for a party order: $99

Rated pricing (1 = unreasonable, 4 = reasonable): 3.79 (most were 4's)

What makes adornable.u stand out?

• Quality
• Price
• I just like the "style" of the jewelry! Other companies' lines look too tacky or too boring.
• The same thing that set lia sophia apart - the range of styles reflected in the catalog. The prices are also notably reasonable.
• Stacking necklaces, colors
• There is a wide range of styles, plus the ability for multiple combinations.
• The designs themselves! The interchangeable designs and versatility
• Variety. Love you can change the "bead strand"
• Quality!
• Hostess benefits are pretty good

Want to see the form I used? Click here!

Tips for Increasing Show Sales

BEFORE THE PARTY

1. Help your hostess set a goal. $1,000 party is an amazing tool! Offer an incentive if the hostess meets her goal.

2. Pre-orders!!! Help your hostess generate a list of people to ask in advance. Give her a list of ideas (aunts, cousins, grandma, mom, neighbors, coworkers). Encourage her to shoot for 2-3 orders before the party. Incentive for certain # of orders or sales amount.

3. Over-invite, over-invite, over-invite! Follow up individually with people. Optimal: live party with 8-10 people; Facebook: 25 people. Give her goals so she knows what to shoot for.

4. Give examples. Create images of actual hostess orders. Get your hostesses together in a Facebook group and recognize high-selling hostesses.

AT THE PARTY

1. Show more expensive items. Encourage customers to fall in love with the statement pieces (videos, pictures, trying them on at live parties).

2. Offer award for “pick 6” (or 5 or 4… judge your crowd). You want to encourage them to spend just that little bit extra that maybe they wouldn’t have already.

3. Incentive for ordering *that night* - particularly for Facebook parties, because live parties the incentive is just being there. Make it a good one!

AFTER THE PARTY

Make sure your hostess follows up after the party. Have her make a list of all the people who expressed interest in ordering but didn’t. Follow up personally with each one. Give a deadline of 24 hours after the party so there is a sense of urgency.