Monday, February 9, 2015

Focus Group Feedback

I just had a focus group at my house and learned a lot about what people think of adornable.u! Here are some highlights:

Pieces they'd most likely buy:

Handwritten By U on p. 29 (5 suggested)
Day Trip Bracelet on p. Back (3 suggested)
Genuine Bead on p. 48 (2 suggested)
Midnight Necklace on p. 17 (2 suggested)
Nomad necklace on p. 6 (2 suggested)
Ruffled necklace on p. 26 (2 suggested)
Tulle Skirt necklace on p. 27 (2 suggested)
Watcher necklace on p. 44 (2 suggested)
Weekend Bracelet on p. 19 (2 suggested)
Banner (coral) on p. 8 (1 suggested)
Boho Star ring on p. 20 (1 suggested)
Chocolate Cake necklace on p. 30 (1 suggested)
Confetti necklace (silver) on p. 47 (1 suggested)
Eventide Necklace on p. 13 (1 suggested)
Frosted Heart necklace on p. 34 (1 suggested)
Glimmer Bracelet on p. 23 (1 suggested)
Happy Day Necklace on p. 5 (1 suggested)
Harper necklace on p. 32 (1 suggested)
Linked Chain Bracelet on p. 40 (1 suggested)
Luminous Dots (mint) on p. 13 (1 suggested)
Lush Leaf on p. 31 (1 suggested)
Maven necklace (silver) on p. 34 (1 suggested)
Maven necklace 9gold) on p. 30 (1 suggested)
Metalic Pebble Bracelets on p. 46 (1 suggested)
Ribbons necklace (silver) on p. 32 (1 suggested)
Ruffled bracelet on p. 26 (1 suggested)
Salted Petal necklace on p. 26 (1 suggested)
Scripted Love necklace on p. 10 (1 suggested)
Sea Glass necklace on p. 8 (1 suggested)
Sparky Surprise on p. 17 (1 suggested)
Spiked Crystal earrings on p. 9 (1 suggested)
The Ropes necklace on p. 7 (1 suggested)
Waterflower Necklace on p. 11 (1 suggested)
Waved earrings on p. 11 (1 suggested)

Average Budget for a party order: $99

Rated pricing (1 = unreasonable, 4 = reasonable): 3.79 (most were 4's)

What makes adornable.u stand out?

  • Quality
  • Price
  • I just like the "style" of the jewelry! Other companies' lines look too tacky or too boring.
  • The same thing that set lia sophia apart - the range of styles reflected in the catalog. The prices are also notably reasonable.
  • Stacking necklaces, colors
  • There is a wide range of styles, plus the ability for multiple combinations.
  • The designs themselves! The interchangeable designs and versatility
  • Variety. Love you can change the "bead strand"
  • Quality!
  • Hostess benefits are pretty good

Want to see the form I used? Click here!

Friday, February 6, 2015

Facebook Party Hostess Letter

Pursue Your Happy
Jennie Williams, Founding Leader & Independent Style Mentor
315-527-0194 | |

Thank you for being a FOUNDING hostess for an adornable.u Facebook party!
Party Date: __________________________

I am very excited to have the opportunity to show your friends and family all of the newest, most versatile styles in fashion jewelry. As a hostess, you will be the star of the party, receiving discounted adornable.u jewelry and even earning pieces for FREE! I will be your partner every step of the way. 
This packet contains:
  • Our latest and greatest SPRING/SUMMER 2015 look book. Be sure to pass around at the office, church, sporting events, and around the neighborhood. Use it to make your wish list – dream big! You will be amazed at all the free and discounted jewelry you can get as a hostess!
  • Pre-Order Forms. Pre-orders are key to high show sales. Simply gather orders from your friends and family who cannot make it to the party. They can order by contacting me or use the forms I’ve included in this packet. Shipping is $5.95, and tax is assessed based on the customer’s address. Please feel free to email or call me with any questions about calculating outside orders.
Remember we’re shooting for at least $1,000 in sales so you can maximize your hostess benefits – 25% of sales in FREE jewelry and four items at 50% off (60% for my founding hostesses!)! The keys to achieving this goal are collecting 2-3 pre-orders, having high attendance at the party, being excited, and following up when the party is over.
I will be providing all the instructions you need via Facebook message, so keep an eye on your inbox. I will set up your event page for you and even give you sample wording for your pre-invitation messages to your friends. 
Be sure to remind your guests of our Forever Guarantee – if they ever have a concern about the quality of their jewelry, they can send it back.
Please feel free to call, text, or email me with any questions that you may have. I look forward to partying with you on Facebook!
Your adornable.u Style Mentor,

Sunday, February 1, 2015

adornable.u Order Form

Here is an adornable.u order form. Remember to have your hostess collect at least three outside orders before her party whenever possible. Here are some people to ask:

  • Coworkers
  • Friends at church
  • "Mom" friends at kids' activities
  • Out-of-town family and friends
  • (For Facebook parties) non-tech-savvy family and friends
  • Friends who can't make the party